altmuslim: The New Halal (And the Non-Muslims Who Love It)

An excerpt from an altmuslim article:

And since nothing attracts the corporate world like the smell of unharvested profits, businesses from Citibank to IKEA are wondering just how much Muslim marketing they can produce without alienating their other customers, and initial forays are meeting with some success.

For example, when two McDonald’s restaurants in Melbourne, Australia switched to halal sources for their meat, sales doubled despite some protests by non-Muslims (select McDonald’s restaurants in the UK followed suit this week). The Nando’s restaurant chain has profited immensely by offering halal offerings of its Portuguese chicken in 25% of its stores in the UK. One entrepreneur is even seeking to export prepackaged organic halal pizzas from Canada to Muslim populations throughout North America and Europe. "There are a lot of Muslims who would eat this up," says Angelo Alof , founder of Organic Halal International Foods (and master of puns, evidently).

As for mainstream foods, another businessman has helped introduce and distribute in the UK halal sweets (including Gummi Bears) by Haribos, one of Europe’s biggest sweet manufacturers. Nestle has become the biggest multi-national food manufacturer for Muslims, producing halal food in 75 of its 481 factories and earning over $3 billion in annual sales. And for those Muslim entrepreneurs, such as restaurant owners, who are looking for Islamically-compatible business-to-business services, Lloyd’s TSB Bank has begun offering Islamic business accounts in Britain.

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• altmuslim: altmuslim: The New Halal (And The Non-Muslims Who Love It)