Tuesday, July 03, 2007

Google Health Advertising Blog Makes Me “Sicko”

First and formest, everyone needs to watch “Sicko”, Michael Moore’s moving documentary about the health care crisis in the United States. The documentary makes a compelling arguments about the need to revolutionize the dysfunctional health care system.

Last Friday, on the opening night of the movie, Lauren Turner, a health account planner at Google wrote a disgusting post, criticizing “Sicko”, and worse, calling on health care companies to offset the negative press generated from the movie by advertising with Google.

The post caused uproar among bloggers, and Turner was forced to backtrack with another post on Sunday, by distinguishing between her personal opinion and that of Google’s. By then, however, the damage had been done to Google’s self-proclaimed “do no evil” image, forcing Google to post on their primary official blog apologizing for Turner’s post.

If Google was sincere in vehemently disagreeing with Turner’s ultra-insensitive post, the correct course of action should have included deleting the original post and terminating her position at Google.

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